When I first started out on Instagram, I was just using it as a person, not as a business owner. If you take the time to scroll allllll the way back to the beginning, you’ll see lots of posts with no captions, a whole lotta filters/frames, and ZERO consistency.
I also didn’t think at all about my followers when I posted. I know that sounds rude, but what I mean when I say that is that I was creating content solely for me. I didn’t consider what my followers would like or respond to. I sure as heck didn’t think about what my ideal clients would want to see.
Fast forward to now using Instagram as a person, but also as a business owner. I post things for friends & family to see (just check out #holmesfamilycircus for proof), but I am also mindful of what content will resonate with my ideal clients.
When someone stumbles across my feed, I want them to be able to get a feeling for who I am and the heart behind my business pretty quickly. I want to be posting things that they care about too. Because if I am thinking of them when I am creating my content, it will keep them coming back. And eventually, they will hopefully become clients. And if not, I’m happy to have a community of followers that I can serve & encourage & entertain in my little corner of Insta-land. Because that’s the blessing of this crazy social media age – we can build community and connect with people easier than ever before… if we use it the right way.
So if you are a side-hustler or a business owner, I encourage you to be mindful of how you’re filling your feed – is it for you? Or is it for your ideal clients? If you can find a way to make it a “yes” to both of those questions, that’s the sweet spot! (And let me tell you, it is FUN!)
Here are a few tips to mindfully fill your feed:
- Consider who your ideal client is – what do they like? What do they care about? Find ways to incorporate those things.
- Take a look at your stats – your followers will let you know (via likes, comments, shares, etc.) what content they want to see more of!
- Combine the previous two tips & give some topics/post types a trial run. Think of who you want to attract, & start posting photos/captions that incorporate those things. Then look at your stats to see if it is really resonating with your audience the way you thought it would! Make adjustments, then track the engagement again. Keep adjusting to serve your following as best you can!
If you aren’t already following along over at my little slice of Insta-heaven, I’d love to have you! Make sure you drop a comment on a recent post that resonates with you & say hello! I can’t wait to see how you’re filling your feed too!